Search Engine Advertising / SEA

SEA for managing your success

Sometimes high positions can’t be reached in search results through SEO on its own. An effective addition to SEO is Search Engine Advertising (SEA). SEA is paid text advertising that is displayed above, beneath or on the right-hand side of search results. Your advertisement will be shown only to users who are searching for the type of service you provide.

Take full control with Google AdWords

Google AdWords is a powerful tool for advertising. The initial setup of advertisements doesn’t generate any costs as the system uses CPC – cost per click. When a user clicks on your ad, you pay per click. You can set up the highest bid for each ad and a maximum daily budget. The decision on how much to pay is yours. The ads can be set up as campaigns adjusted to target visitors based on demographic preferences (geographical data, age, sex…), time of the day etc. These setting can significantly improve the results of your campaign.

Your offers on relevant websites. Google Display Ads can do that

Beside Google AdWords, you can use Google Display ads which offers the same controls as Google AdWords. Meaning that your campaign can be controlled through Google Display as well. We offer support in setting up appealing ad formats and can manage your campaigns in the Google Display Network. No matter the format – text, banner or video advertising – we make sure that the ads are shown in the right place. We can help you achieve your target goal by setting up and initializing your Google Display campaigns in Google’s extensive advertising network.

Our Approach to SEA

  • professional keyword research
  • creation and maintenance of Google campaigns (AdWords and Display ads)
  • optimization of existing and future campaigns
  • ad optimization
  • evaluation of campaigns

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