Once more we had the pleasure of working with Twistmed on bringing their product to life. An innovator and a leader in prevention, the Twistmed company launched a group of genetic tests with the aim of improving people’s quality of life and health by helping us discover more about ourselves through the DNA code that builds us. The goal of the TwistGen team and work that spans 20 years is to transform diseases into something that can be prevented and completely cured. With this goal in mind, we worked on creating the TwistGen corporate and digital branding.

We started with the creation of the brand logo, logo variations for test lines and the general look and feel. The website was designed to encompass the two lines of tests TwistGen offers – TwistLife and TwistHealth – and present them through a fresh, unique way that sets the brand apart from its competition and shows its uniqueness. TwistGen’s story of the beauty and the beast was incorporated in the design of the TwistLife line.

It is very important to pay attention to the animation of certain sections on the site. We make animations to follow the dynamics of the web design, but not to lose sight of important information.

Various statistics and analyzes say that visitors spend more time on subtly animated sites than on sites without animation. So make it fun.